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    Photography

    All of our photo shoots are directed by a professional photographer with a careful eye as to how the photos and styling will be conveyed on the property website, your business portfolio website, the Slate Properties network and thousands of other websites across the Internet.

    Professionally Designed Print Materials

    We personally design (remember, Will Garner also is a software engineer with immaculate design skills), our own print materials. We no longer call it a brochure, it’s a booklet. Your property will be featured in it’s own booklet and will include as many photographs as possible, floor plans, neighborhood history and local amenities. We take great pride in constantly staying ahead of our competition with creative layouts, graphics, folds and design.

    Property Signage

    It’s more than just a sign in your yard. We label your home with “value point signage”. We design and have signage professionally printed so that it is branded to your property and is easily seen and recognizable by guests. And yes, we will put a sign in your yard with a rider for your property website, too.

    Internet Strategy

    As buyers have increasingly gone on-line, we have worked hard for over a decade to create the most distinctive and most comprehensive online marketing program in the business. Our listings are showcased not only on websites, but social media and email, as well. Your property must be easily found online and without any barriers to viewing the information or photography. Each property site is synchronized to your portfolio site, as well as social media channels and email lists.

    Custom Website

    We will engage the development of a custom website, from our software company www.AntiGStudios.com, for your property with a keen understanding of a user’s experience, from the placement of links to site accessibility from all operating systems, browsers and devices, to include mobile. We purposefully do not use “Flash” so that the website can be viewed on devices where that program is not supported (ie: iPads and iPhones), as well as to encourage indexing by search engines. We also include a floor plan on the website.

    Social Media

    Our intention with social media is not to target just individual buyers, but those who might bring a buyer to the property – agents, neighbors, fans of businesses in the area. By targeting those who are connected to shops, restaurants and other businesses, as well as organizations, through social media, we can expose your property to prospects who already enjoy the area.

    • Your property website
    • Realtor.com
    • Trulia.com
    • Zillow.com
    • Yahoo.com
    • Facebook.com
    • Craigslist.com
    • LinkedIn.com
    • Twitter.com
    • and globally via IDX feed to thousands of sites.

    On-Market: Week 1

    • Input property in Multiple Listing Service, complete with photo captions and virtual media
    • Email 21,000 Texas agents and Craigslist advertising
    • Launch property on EXP | New Centuri Advisors network and social media
    • Brokers’ Tuesday tour open house – 12:00 am-12:30 pm
    • Public open houses – Saturday 2-4 pm (house cleaning prior) and Sunday 1-5 pm

    On-Market: Weeks 2-3

    • Private showings
    • Follow-up with brokers and potential buyers
    • Web updates for open house
    • Open house email and Craigslist advertising
    • Public open house – Sunday 2-4 pm

    On-Market: Week 4

    • Review competitive properties, market conditions and trends
    • Review and revise marketing plan and pricing strategy, as needed
    • Re-order photos on MLS and website; freshen copy
    • Private showings
    • Follow-up with brokers and potential buyers
    • Web updates for open house
    • Open house email and Craigslist advertising
    • Public open house – Sunday 2-4 pm

    The list price of your home is always your decision. In our conversation, we will arm you with recent, comparable sales (the past 6 months, as this is what the appraiser will use) that reflect a similar square footage, bedroom and bathroom count and condition. Note: the key word here is “similar.” We will find a range of properties, view them objectively, make allowances for the differences, and determine our best recommended price in order to generate the most interest for your home.

    10 out of 10 homeowners view their property as more valuable than the highest priced sale in their area. The danger of over-pricing a property is that it can ultimately lead to a lower-than-market sale price after sitting on the market for an extended period. The market will react more quickly to a property priced at a fair market value, or even slightly lower. If a property is underpriced, the market will correct, just as it will if we are overpriced. An underpriced property that is not effectively marketed will likely only achieve the list price. We always want to create as much activity as we can in order to create a micro-market for the property and ultimately, a competitive, multiple-offer situation.

    Q: How are real estate agents paid?

    A: Real estate agents (and the brokers with whom they are licensed) are usually paid a commission. A commission is a fee, often calculated as a percentage of a home’s sale price, paid to a real estate broker. The broker then divides this fee, sharing it with the real estate agent and cooperating broker/agent (if any) in the transaction. An agent skilled in marketing, negotiating, and in closing the transaction often can make you more money than the fees you pay them. By law, there is NO set commission schedule for real estate transactions. Typically, the agent commission IS PAID BY THE SELLER.

    Q: How are buyer’s agents compensated?

    A: It used to be that seller-only agency was “customary” in residential real estate. The real estate commission was thought to be paid by the home’s seller, deducted from the home sale proceeds at the time of closing. Real estate agents and brokers represented the interests of the property’s seller; the buyer was unrepresented in the transaction – and usually not even aware that this was the case!

    This “conventional wisdom” changed across most of America, during the 1990s: without buyers, nothing sells. The real estate commission is derived from the proceeds of the home sale, and is really paid by both buyer and seller. Both parties are entitled to an “agency relationship,” and the representation it entails.
    With the advent of buyer agency, homebuyers are now able to be fully represented by a real estate agent in the purchase of property. In most states, it’s rare that buyers would pay their agent/broker directly for services in finding and purchasing a home. If a broker does charge buyers a direct fee, it should be outlined in an exclusive agency agreement that the buyer signs when engaging the broker.
    When a buyer is represented by a real estate agent, she/he comes to terms on which services the buyer-client is seeking, and the manner in which the agent will be compensated for providing those services. In most cases, a fee or commission is still derived from the seller’s proceeds of sale, and shared between the seller’s (listing) and buyer’s (selling) agents and brokers.

    Q: What typically goes into an agreement for buyer representation?

    A: Like any contract, a buyer representation agreement needs beginning and ending dates, acknowledgement of your willingness to be represented by the company and its agent, and what (if anything) you will pay for real estate-related services. Slate Properties does not charge any transaction fee or additional fees.

    Q: What is an Agency Disclosure?

    A: An Agency Disclosure is a state-required document, disclosing to you as a principal in a real estate transaction (in this case, the buyer) whom the agent(s) in that transaction represent. A state’s Agency Disclosure simply notifies you of that state’s agency laws; it does not obligate you to work with any particular agent or broker.

    Q: How are buyer’s agents compensated?

    A: It used to be that seller-only agency was “customary” in residential real estate. The real estate commission was paid by the home’s seller and deducted from the proceeds at the time of closing. Real estate agents (and the brokers with whom they were licensed) represented the interests of the property’s seller. The buyer, however, was unrepresented in the transaction – and usually not even aware that this was the case!

    With the advent of buyer agency, this need no longer be the case. Home buyers are now able to be fully represented by a real estate agent in the purchase of property.
    The buyer and real estate agent come to terms on which services the buyer-client is seeking, and the manner in which the agent will be compensated for providing those services. In most cases, a fee or commission is derived from the sellers proceeds of sale and shared between the seller’s (listing) and buyer’s (selling) agents.

    Q: Is New Centuri Properties a member of the Multiple Listing Service?

    A: Yes – New Centuri Properties belongs to the local MLS, as well as being members of the National Association of Realtors, Texas Association of Realtors and Houston Association of Realtors®.

    Q: Should I buy first … or sell first?

    A: The answer to this question lies squarely with you. Do you need the equity that’s built up in your present home to complete the purchase of your new home? If so, you either need to sell first or consider a bridge loan or house sale contingency. We strongly suggest that you engage a real estate agent with whom you can enter a trusting relationship. Then discuss this question with him or her, touching on every aspect of what it may mean for your particular situation.

    Q: I’m thinking about buying a home. Where do I start?

    A: The first step in the plan for potential homebuyers is a credit check. It’s best to keep an eye on your credit reports so you can spot any mistakes and dispute them. Also, avoid running up high credit card bills in the months prior to buying a home.

    These two things will help you in the next phase of your game plan, pre-approval on a mortgage. A full-service real estate broker will be able to help you with this portion of the plan. Pre-approval includes analyzing your income, assets and present debt to estimate how much house you can afford. This means the lender has committed to loaning you the money subject to the house you choose to buy. Being pre-approved for a loan will make you attractive to sellers because the contract won’t be tied up with financial issues.

    After you know how much you can spend, you are in the homestretch. This is the time for you to become familiar with neighborhoods and the features of a home. Educate yourself by visiting local real estate Web sites and viewing the inventory of listings. This is also the time for you to decide what you want and need in a home.

    Q: Why do I need an agent to help me find a home with all of the technology and advertising available?

    A: The Internet and newspaper ads are good places to start researching what the current housing market is like. You can also find information to help answer many of your financing questions. Once you have looked at what’s available to you it’s time to get a professional involved. You might spend hours scanning newspaper ads and home magazines, driving through neighborhoods looking for “for sale” signs or phoning on individual listings, and still miss the opportunity to see some of the best homes available.

    Q: What should I consider when I start to look for a home?

    A: First, put together a list of features and benefits you want in a home. Think of such things as pricing, location, size and amenities. If you can’t get a home at the price you want with all the features you are looking for, figure out what features are most important to you and rank them in priority so you know what you’re willing to give-and-take. Would you rather have a large kitchen and smaller bedrooms? Also consider your needs in the future. Maybe now is the time to buy a larger home rather than expanding a smaller home in the future. Your Realtor can also help you compare the price of homes with the features you are looking for or suggest alternate uses of space.

    Q: How do I choose between renting or buying?

    A: Owning a home offers tax benefits as well as the freedom to make decisions about your home. Homeowners, unlike renters, can secure a fixed-rate loan and lock in their monthly payments and make investment plans knowing these expenses won’t change substantially. However, rent can go up each year without the renter’s input. Renters are at the whim of their landlord, while homeowners are in control of their property when it comes to decisions, such as whether they allow pets, any decorating or improvements that are permanent.

    Q: As a buyer, do I have the right to obtain past information about the property I am interested in purchasing?

    A: Yes. Sellers are required to disclose all known defects associated with the property. With the help of your Realtor, you can find out what has happened to the property in the past. You should make careful observations, examine the property and request or otherwise obtain any

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