Staging

We stage all of our properties at no cost to our clients. Utilizing an ever-changing, high-end inventory of furniture, we personally work in the space with our own supply accessories, linens, art and rugs. Staging is a crucial element in drawing out the property features and the highest and best use of the home.

Photography

All of our photo shoots are directed by a professional photographer with a careful eye as to how the photos and styling will be conveyed on the property website, your business portfolio website, the Slate Properties network and thousands of other websites across the Internet.

Professionally Designed Print Materials

We no longer call it a brochure, it’s a booklet. Your property will be featured in it’s own booklet that is at least 8 pages and will include as many photographs as possible, floor plans, neighborhood history and local amenities. We will add pages as necessary. We take great pride in constantly staying ahead of our competition with creative layouts, graphics, folds and design.

Property Signage

It’s more than just a sign in your yard. We label your home with “value point signage”. We design and have signage professionally printed so that it is branded to your property and is easily seen and recognizable by guests. And yes, we will put a sign in your yard with a rider for your property website, too.

Internet Strategy

As buyers have increasingly gone on-line, we have worked hard for over a decade to create the most distinctive and most comprehensive online marketing program in the business. Our listings are showcased not only on websites, but social media and email, as well. Your property must be easily found online and without any barriers to viewing the information or photography. Each property site is synchronized to your portfolio site, as well as social media channels and email lists.

Custom Website

We will engage the development of a custom website, from a company we founded and sold, for your property with a keen understanding of a user’s experience, from the placement of links to site accessibility from all operating systems, browsers and devices, to include mobile. We purposefully do not use “Flash” so that the website can be viewed on devices where that program is not supported (ie: iPads and iPhones), as well as to encourage indexing by search engines. We also include a floor plan on the website.

Social Media

Our intention with social media is not to target just individual buyers, but those who might bring a buyer to the property – agents, neighbors, fans of businesses in the area. By targeting those who are connected to shops, restaurants and other businesses, as well as organizations, through social media, we can expose your property to prospects who already enjoy the area.

Your property website

• har.com
• Realtor.com
• Trulia.com
• Zillow.com
• Yahoo.com
• Facebook.com
• Craigslist.com
• LinkedIn.com
• Twitter.com
• …and globally via IDX feed to thousands of sites.

On-Market: Week 1

• Input property in Multiple Listing Service, complete with photo captions and virtual media
• Email 4500 local agents and Craigslist advertising
• Launch property on Slate Properties network and social media
• Catered “Grand Opening” reception, Thursday 6-9 pm
• Brokers’ Tuesday tour open house – 12:00 am-12:30 pm
• Public open houses – Saturday 2-4 pm (house cleaning prior) and Sunday 1-5 pm

On-Market: Weeks 2-3

• Private showings
• Follow-up with brokers and potential buyers
• Web updates for open house
• Open house email and Craigslist advertising
• Public open house – Sunday 2-4 pm

On-Market: Week 4

• Review competitive properties, market conditions and trends
• Review and revise marketing plan and pricing strategy, as needed
• Re-order photos on MLS and website; freshen copy
• Private showings
• Follow-up with brokers and potential buyers
• Web updates for open house
• Open house email and Craigslist advertising
• Public open house – Sunday 2-4 pm

The list price of your home is always your decision. In our conversation, we will arm you with recent, comparable sales (the past 6 months, as this is what the appraiser will use) that reflect a similar square footage, bedroom and bathroom count and condition. Note: the key word here is “similar.” We will find a range of properties, view them objectively, make allowances for the differences, and determine our best recommended price in order to generate the most interest for your home.

10 out of 10 homeowners view their property as more valuable than the highest priced sale in their area. The danger of over-pricing a property is that it can ultimately lead to a lower-than-market sale price after sitting on the market for an extended period. The market will react more quickly to a property priced at a fair market value, or even slightly lower. If a property is underpriced, the market will correct, just as it will if we are overpriced. An underpriced property that is not effectively marketed will likely only achieve the list price. We always want to create as much activity as we can in order to create a micro-market for the property and ultimately, a competitive, multiple-offer situation.